Yeah, I know. I am not the first person to say that Avatar is going to revolutionise the way we watch movies. It is the future of cinema. I mean visually. But at the same time, the direction to which it points is a little scary for me. Somehow it appears that form is going to dominate the content in this format.
Look at Avatar. Let aside all the parallels and metaphors of colonisation and imperialism. What remains is a very basic story line. May be it was intentional from the side of James Cameron. If you have to penetrate into all the nooks and corners of the world with your cinema, you will have to remain elemental in your story. That is a lesson he might have learned with Titanic. Now the problem is that is that there is no point in telling the story of ‘Forrest Gump’ or ‘American beauty’ with 3D. With all the expensive expertise it is going to be tough to collect the revenue globally. So until a time when 3D becomes cheap like 2D, it is going to be all about explosions and arrows rushing past you. I have no problem with that. You can push the envelope in an action film too in terms of ideas and plotting. ‘Dark Knight’ did do that. Look at District 9. It had original content because it never tried to be a ‘big’ movie.
What really is going to be troublesome is the global outlook. When you try to cater to all at the same time, you will have to remove everything that may not work with any subgroup and satisfy yourself with the bare essentials in terms of story.